Kurt Wenner &

The History of 3D Pavement Art

PART I: The History of Pavement Art

In cities and towns throughout the world, pedestrians may see a patch of sidewalk or paved surface decorated with chalk or pastels. Although this art form is new to most countries, it has a long tradition in Europe and is thought to have originated in Italy during the 16th century.

Italian madonnari
Earliest known photograph of Italian pavement artist Franz Klammer, March 1921.

Italian madonnari were vagabond artists noted for a life of travel between festivals and were the visual arts counterpart of minstrels. They often lived solely from the coins tossed onto or next to their drawing as an homage to the Madonna and possibly their skill. They arrived in towns and cities to paint religious pictures directly on the beaten earth or paved public squares, using chalk, brick, charcoal, and colored stones as their medium. In Italy, pavement artists are called madonnari after their practice of reproducing images of the Madonna (St. Mary). Their work is tied to the rich history of Italian religious art and is connected to votive and ex-votive offerings (given prior to, or in gratitude for a grace received). 

19th Century Pavement Artist
1872 Engraving, An Artist of the Pavement.

For centuries, madonnari were true folk artists, reproducing simple images with minimal materials. During the Second World War, these artists suffered many hardships and were greatly reduced in number. Despite this, a small number of them lasted into the 1980s.

Portrait of a young street artist
1870 Earliest known photo of a pavement artist. James Carling, thirteen-years-old.

Parallel to this tradition in Italy, pavement artists began appearing in London, England in the mid-nineteenth century. These artists were called screevers, a term that refers to the written messages that accompanied their works. An early reference book attributes the origin of the word screeve to Scotland or Holland. It is more likely though the term originates from the Italian word scrivere (scree-veh-ray) meaning to write, as this word links the Italian and northern country traditions. Although there is little documentation by the Italians regarding their madonnari, the Victorians were interested in the lower class and documented their pavement artists. In the 1930s both George Orwell and Pamela Lyndon Travers wrote about pavement artists. Travers’ character of Bert the screever became further popularized in the Disney film Mary Poppins.

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Kurt Wenner and Francesco Morgese, two generations of madonnari.

In Italy during the early 1970s pavement art began to have a small resurgence, and in 1972 thanks to the International Pavement art Festival in Grazie di Curtatone in Northern Italy, the exponents of this historical art form received recognition for their life-long artistic work. Through the efforts of the festival, they also witnessed the revitalization and transformation of their art into a worldwide phenomenon.

Robert Guillemin, aka “Sidewalk Sam”
Grazie di Curtatone, Italy, 1972.

In 1982, Kurt Wenner became the first American to join the ranks of the Italian madonnari by creating his first pavement art picture in Rome. In the same year, he returned to the United States to introduce pavement art at the Santa Barbara Museum of Art. Upon returning to Italy, it wasn’t long before he became the first American to win the top prize at the Grazie di Curtatone competition. By 1985 his art had captured the attention of many, including National Geographic who traveled to Italy and created an award-winning documentary on his work, Masterpieces In Chalk.

Kurt Wenner, first American madonnari
Kurt Wenner with the famous Flower Lady,
Rome, Italy 1983.
In 1986 Wenner started the first pavement art festival in the US at the Old Mission Santa Barbara, California. He named it I Madonnari after the Italian name for pavement artists. Over the next decade, he went on to teach over a hundred thousand artists and students how to make pavement art paintings. He also established several other festivals, including one of the world’s largest, the Pasadena Chalk Festival. Pavement art has grown exponentially over the years and there are hundreds of events now around the globe.
I Madonnari Festival at the Old Mission in
Santa Barbara, California, 1987.

© 2019 KURT WENNER

MASTERPIECES IN CHALK
by National Geographic

PART II: The RISE OF 3D Pavement Art

Kurt Wenner
Kurt Wenner, 1984.

In 1982 Kurt Wenner began combining traditional pavement art techniques with innovative geometry to invent an art form all his own — 3D pavement art. Today, all artists creating 3D pavement art can trace its origins back to his invention.

 

While inspired by the perspective used on Baroque church ceilings, he had to invent the geometry he uses to create his images.

Kurt Wenner 3D Pavement Art
Dies Irae is one of Wenner’s first 3D images.

By 1986, he had created several signature 3D images such as Muses and Dies Irae. The media’s widespread use of these images popularized the art form and inspired many to try their hand at it. Brian Davis and Elise McConnell were among the very first to take it up. Their artistic talents and enthusiasm inspired countless others as the art form grew. Some artists such as Rod Tryon and Tracy Lee Stum began their pavement art careers by participating in U.S. festivals. Other artists like Genna Panzarella and Melanie Stimmel excelled in traditional pavement art (often referred to as 2D pavement art). By the 1990s some of these artists followed in Wenner’s footsteps to compete at the annual festival in Grazie di Curtatone, where Wenner first earned the title Master Street Painter.

This image was generated using WaterMark, designed and engineered by HighWater Designs Ltd
Annual Competition, Grazie di Curtatone, Italy.

In 1996 Absolut Vodka commissioned Wenner as part of their artist ad series. The print ad Absolut Wenner launched the art form into the world of advertising. With commissions for beautiful 3D branding, Wenner’s interactive images were at the forefront of this transition. Nowadays, pavement art is seen in commercials, movies, print ads, and on the street as a means of promotion.

18. Title: Absolut Wenner; Client: Absolut Vodka; Location: West Hollywood, Los Angeles; Pavement Art; 3D Pavement Art; Street Painting; 3D Street Painting; Street Art; 3D Street Art; Chalk Art; 3D Chalk Art; Illusion; 3D Illusion; 3D Art; www.kurtwenner.com; www.kurtwenner.com/blog; https://www.facebook.com/KurtWenner
Absolut Wenner.

Although the commercial demand for the art form remains high, there are countless artists who remain faithful to the original ephemeral tradition. The nomadic nature of these artists is now on a global scale as they meet up at events in Dubai one month and in Singapore another. Many pavement artists appreciate being part of an innovative international community and enjoy the comradery of collaborating with each other.

1-007-circus-parade-wenner-3d-pavement-art
The Circus Parade, Sarasota, Florida.

One of the most spectacular public events featuring an enormous, collaborative artwork is the Chalk Festival in Florida. Each year a global group of pavement artist works together to create some of the largest and most complex interactive illusions ever made. Wenner designs the compositions and gives short lessons during their time together on-site. The experience of working all together to manifest a spectacular work of art is pavement art at its spiritual best.

© 2019 KURT WENNER

GESSO (chalk)A DocumentarY

PART III: 3D Pavement Art Becomes Interactive

With 3D pavement art already widely popular with the public and an Internet sensation, digital technology ushered in a new era and Kurt Wenner was ready to expand the boundaries. As the trailblazer for bringing art outdoors, he was eager to offer his audience an opportunity to interact with his images. 

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Fly Like a Fijian, Nadi Airport, Fiji.

He continued creating his artwork by hand and then digitally transferred them on to a durable, lightweight canvas. This new approach enabled the public to stand, sit, and interact with the artwork without causing damage.

Having created a new perspective for a permanently installed Illusion Room in Disney’s Tokyo, Japan park, he was ready to take multi-surface images out to the public.

Kurt in illusion room
Last Days of Pompeii, Tokyo Disneyland, Japan.

Once 3D televisions hit the market, clients began asking if he could make stereoscopic images by hand (previously only ever done with the camera). It wasn’t long before he had the public wearing special glasses on both sides of the Atlantic, experiencing his stereoscopic art. When the Rockettes launched the news of their new 3D Christmas Spectacular at Radio City Music Hall, his artwork had everyone in Times Square reaching out to catch snowflakes.

109. Title: Christmas in AugustClient: New York RockettesLocation: New York, New York; Pavement Art; 3D Pavement Art; Street Painting; 3D Street Painting; Street Art; 3D Street Art; Chalk Art; 3D Chalk Art; Illusion; 3D Illusion; 3D Art; www.kurtwenner.com; www.kurtwenner.com/blog; https://www.facebook.com/KurtWenner
The Rockettes, Christmas in August.
Times Square, New York.
Stereoscopic image for blue and amber viewers.

With the success of the Illusion Room in Japan, he thought about how he could create one outdoors. Never one to shy away from solving an artistic hurdle, he returned to his drafting table and conjured up a new form of perspective geometry. This gave him the framework to create an entirely new kind of image, so he got to work and came up with Shangri-La. This became the centerpiece of an exhibit of his work in Jakarta, Indonesia. The image creates an illusion of an open-sided, ancient temple filled with butterflies.

The 3D museum of Wonders is an interactive picture gallery. Guests may photograph themselves posing in a variety of fantastic tableaux.
Shangri-La, Jakarta, Indonesia.

Given his immense global popularity, he was asked to create an interactive museum solely of his artwork. The 27,000 square foot Museum of Wonders is entirely themed by Wenner, from the interactive images to the architectural door surrounds and faux wall paneling. The highly original environment creates a sense of a grand museum. This museum, however, comes with a twist as everyone is encouraged to touch and interact with the art.

The 3D museum of Wonders is an interactive picture gallery. Guests may photograph themselves posing in a variety of fantastic tableaux.
Blowing Bubbles, Museum of Wonders in
Playa del Carmen, Mexico.

Wenner’s has captured the world’s imagination with his spectacular illusions and entertained millions across the globe for more than 35 years. To learn more about the other amazing things he does, check out the amazing galleries below.

© 2019 KURT WENNER