This project was done in Chicago for “Change The Course“, which is an important cause. The Colorado river no longer runs to the sea- all of the water is diverted and consumed. The interactive work, which measured 32 feet by 16 feet on the floor and another 32 feet by 16 feet on the vertical surface, was a backdrop for media effort to gain attention to the problem and move toward a solution. I was really happy to be part of the effort.
Below is a description of the Change the Course project:
Water restoration and conservation are important initiatives for Silk and we’re excited about a new project we’re involved in. We’ve recently partnered with the National Geographic Society, Bonneville Environmental Foundation (BEF) and Participant Media as the first sponsor to support Change the Course—an ongoing effort to conserve freshwater and preserve the ecological health of the heavily dammed, diverted and overused Colorado River Basin. This campaign will empower individuals and communities to reduce their own freshwater footprint while making on-the-ground water restoration efforts.
Change the Course is challenging members of the public to learn about the vital issues of freshwater, calculate their own water footprints and take a simple pledge to conserve at changethecourse.us. For every pledge received, a Change the Course corporate sponsor, like Silk, will donate to the cause. Each pledge will restore 1,000 gallons of water back into the Colorado River, working to make the river healthy again.
Silk is thrilled to support the Change the Course initiative, help restore the Colorado River Basin and positively impact a project in our own backyard. At Silk, we believe that we all need to do our part to use water more thoughtfully and productively to help keep our rivers and streams healthy.
Again, their website is here: Change The Course